Blueland Expands Into Whole Foods

Blueland – a brand that offers cleaning products with a tablet-based refill system – has expanded into Whole Foods Market. 

 

Blueland’s refillable hand soap will be available in over 500 doors nationwide, furthering its goal to make sustainable choices more accessible to consumers. The set comes with a glass, refillable bottle and 100% plastic-free refill tablets.

 

“Entering 2024 by reaching profitability and landing in Whole Foods, a dream retailer for Blueland, is a monumental moment for the sustainable cleaning movement,” said Sarah Paiji Yoo, co-founder and CEO of Blueland. “In our ongoing efforts to make sustainable choices more accessible to consumers, we believe Whole Foods is the perfect strategic partner to further maximize our impact on the planet. We want to ensure Blueland’s innovative and high-performance products are accessible across the country, while staying true to the company’s mission.” 

Launched in 2019 by Sarah Paiji Yoo, Blueland was the first company to bring the tablet form factor to market across a range of cleaning products that promise no single-use plastic. The digitally-native brand has sold more than 10 million products to more than 1 million customers, resulting in more than $100 million in sales in three years. Through this growth, both direct-to-consumer and with retail expansion, Blueland has reached profitability in 2023, cementing its position as the world’s leader in refillable cleaning concentrates, company officials say.